Welcome to iCRAFT Lab

Empowering meaningful careers and lives through technology.

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The Interests, Career, and Assessment in the Future of Work & Technology (iCRAFT) Lab, rooted in the science of Industrial and Organizational Psychology, investigates how people's interests shape and are shaped by their work experiences and career paths in an evolving technological and social landscape.

Our research examines how vocational and leisure interests develop over time, how individuals derive meaning and purpose in their careers, and how new technologies, from AI-enabled assessments to social media, transform the ways people work, learn, and think about work.

It is a whirlwind moment in the near future of work, driven by rapid advances in AI and automation and the emergence of new types of work content, arrangements, and relationships.

According to the World Economic Forum's Future of Jobs Report (2023):

  • 44% of workers’ core skills will be disrupted in the next five years.

  • 60% of employers expect digital access will redefine their business by 2030.

  • Nearly a quarter (23%) of jobs will change by 2027.

Work and careers are no longer linear. People change roles, employers, and even industries multiple times across adulthood. At the same time, older adults are increasingly remaining in or re-entering the workforce, reshaping what mid- and late-career development looks like.

Interests and meaning of work now play a central role in these decisions. Workers leave jobs not only for income or logistics but because of misalignment with values, interests, and identity, and these psychological factors also evolve across the lifespan and under new technological realities.

As the world of work is evolving, understanding modern careers requires data science approaches and behavioral evidence that align with how people actually live, work, and adapt today.

Why It Matters

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Our Focus

Vocational and Leisure Interests
Career Development & Meaning of Work
Assessments & Measurements
Technology and Aging in the Future of Work
We seek to understand the dynamic interplay between personal agency, life transitions, and technological change by asking: how do people craft and re-craft their work lives over time, not just where they work, but why they work, how they adapt, and what helps them flourish in their careers and lives?