Welcome to iCRAFT Lab

Advancing the science of how people craft meaningful careers and life in a changing world of technology.

iCRAFT Lab Bio

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The Interests, Career, and Assessment in the Future of Work & Technology (iCRAFT) Lab, rooted in the science of Industrial and Organizational Psychology, investigates how people shape and are shaped by their work experiences in an evolving technological and social landscape. Our research examines how vocational and leisure interests develop over time, how individuals derive meaning and purpose in their careers, and how new technologies, from AI-enabled assessments to social media, transform the ways people work, learn, and think about work.

Using advanced data science and psychometric methods such as automated video interviews, natural language processing, latent profile modeling, and longitudinal designs, the iCRAFT Lab seeks to understand the dynamic interplay between personal agency, life transitions, and technological change. Our goal is to advance the psychological science of work and careers through innovative, equitable, and human-centered approaches to assessment, career development, and lifelong learning.