gray concrete surface
A visual representation of ongoing research projects at iCraft Lab.
A visual representation of ongoing research projects at iCraft Lab.
Vocational and Leisure Interests

Focus: How interests evolve across lifespan and domains (work, leisure, calling).

Example topics:

  • Interests assessments through technologies

  • Vocational interests: evolvement and development

  • Leisure interests and their intersections with work interests

  • Identity, motivation, and interest trajectories across career stages

Key methods: Automated Video Interviews, latent profile analysis, longitudinal

Careers and Meaning of Work

Focus: How people switch between roles, careers, and identities across life transitions.

Example topics:

  • Aging workforce adaptation and transition into retirement

  • Career breaks and reentry pathways

  • Job, callings, and meaning of work in the contemporary workplace

  • Work adaptation through job crafting, resilience, and meaning reconstruction

Key methods: AI-based narrative analysis, mixed methods, longitudinal

An illustration showcasing AI applications in work settings.
An illustration showcasing AI applications in work settings.
Assessment and Measurement

Focus: Developing and validating new ways to measure and assess key individual differences using behavioral data and advanced technology.

Example topics:

  • AI-based assessments: automated video interviews (i.e., multimodal ML models), chatbots, social media posts

  • Integrating psychometric validity with ML interpretability

  • Measurement equivalence

Key methods: Scale development, Machine learning, NLP, Social Media

a computer circuit board with a brain on it
a computer circuit board with a brain on it
Future of Work and Technology
a robot on a table
a robot on a table

Focus: How AI, automation, and digitalization are transforming work and careers.

Example topics:

  • Technological change and perceptions of meaningful work

  • Future of work attitudes: AI adoption, automation anxiety, re/up-skilling

  • New forms of work: gig work, remote work, virtual reality training, etc.

Key methods: Survey, NLP, and experimental designs

Selected publications:
  • Hou, D. X., Thapa, S., Tay, L. (2025). Bridging Cultures in the era of big data: A cross-language equivalence framework in machine learning research with social media texts. Advanced Method and Practice in Psychological Sciences. [In Print]

  • Dang, L., Hou, D. X., Hoff, K. A., & Behrend, T. S. (2025). Addressing labor gaps with the science of workplace learning. Industrial and Organizational Psychology, 18(1), 119-122.

  • Hou, D. X., Su, R., & Tay, L. (2024). Measuring SETPOINT vocational interest dimensions: The development and validation of three short scales. Journal of Vocational Behavior, 149, 103959.

  • Hou, X. D., Guntuku, S. C., Cho, Y. M., Sherman, G., Zhang, T., Li, M., ... & Tay, L. (2024). A cross-cultural examination of temporal orientation through everyday language on social media. Plos one, 19(3), e0292963.

  • Du, Y. Y. L., Jain, D., Cho, Y. M., Hou, D. X., Guntuku, S. C., Ungar, L., & Tay, L. (2024). Exploring a language-based interest assessment: Predicting vocational interests on social media using natural language processing. Journal of Career Assessment, 10690727241289125.